Croissant Product Line Packaging Update

The confectionery factory is updating its product range of individually wrapped croissants. The update features an improved dough recipe, an optimized flavor range, and a new packaging design.

Changes in Recipe and Packaging

• Dough structure and volume: Due to increased porosity, the pastries are fluffier and more voluminous. The reinforced gluten structure makes the dough resilient, allowing the croissants to quickly restore their shape after pressing and maintain their retail appearance during transport and display.
• Format and sales: Each croissant has a fixed weight of 44 g and comes in individual flow-pack airtight packaging. An individual barcode on each item allows for single-unit sales.
• Logistics specifications: The product is supplied in boxes of 30 pcs, with a total net weight of 1.32 kg. Shelf life is 4 months.

Updated Flavor Line

The new series includes the following items:

• Croissant with chocolate filling
• Croissant with condensed milk
• Croissant with apple and strawberry filling

Previous Range and Transition Terms

Previously, the line included four items: with caramel filling, with vanilla cream flavor, with strawberry flavor, and  with chocolate flavor.

Products with the updated recipe and new packaging design will be shipped in stages as warehouse stocks of the previous packaging are depleted.

The single-serve baked goods format in individual packaging with barcodes is intended for sale in retail chains, gas station complexes, coffee shops, and HoReCa venues.